Your comments section provides a space for readers to participate in the conversation, learn from different viewpoints, and engage directly with you, the publisher. Whether you’re an aspiring movie critic or a growing local news destination, your publication’s success is driven directly by the relationship you have with your readers.
Engagement is the key to that equation. It forms the building blocks for cultivating the trust you need to grow your relationship with readers. Engaged readers spend more time on your site and are more likely to subscribe. Creating great content is absolutely critical however, for publishers today, it's not enough. You need a strategy to keep readers engaged and coming back to your site. We're here to help you do that.
Table of Contents
- Engagement Starts With Listening to Your Community
- Turn Comments into Content
- Host Events to Foster a Sense of Community
- How to Promote Reader Comments Outside Of Your Website
- Recognize Top Commenters to Retain Them
- How to Lower the Barrier to Commenting
