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RACER Turbocharges On-Site Community with Disqus
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To preserve and strengthen its on-site community, RACER relies on Disqus as a core part of its engagement strategy. Rather than depending solely on social media, RACER uses Disqus to ensure that meaningful conversation happens directly alongside its content, where it can be owned, moderated, and sustained.
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Disqus provides RACER with a reliable and easy-to-use platform that enhances the reader experience while giving the editorial team control over how discussions unfold. The platform has been a consistent presence since 2010, helping RACER build and maintain a loyal community of returning commenters and readers.
RACER has found Disqus to be intuitive and easy-to-use for both its team and its users. Over the years, Disqus has become integral to the overall site experience; when Disqus was temporarily removed as the site underwent maintenance, the RACER community loudly voiced its disapproval until Disqus was added back.
The RACER community depends on Disqus.
Today, RACER leverages the Disqus Pro plan, allowing them to take advantage of a number of powerful features to support engagement, moderation, and customizable branding:
- Reactions: Allows users to quickly engage with your content by expressing sentiment without needing to post a comment.
- Customized commenter avatars: Enables publishers to set default or branded profile images for commenters, creating a more consistent on-site identity.
- Moderation Rules: Lets publishers automatically filter, flag, or route comments (e.g., toxic content) based on predefined criteria to streamline moderation.
- Email Subscription CTA: Encourages newsletter sign-ups via a call-to-action module above the comment section.
- Ad-Free: Removes all advertising from the commenting experience, providing a cleaner interface for commenters.
- Disqus branding removed: Allows the commenting system to appear more fully integrated with the site’s look and feel.
Additionally, RACER leverages the API access available to Disqus Pro publishers to power a content discovery module, using our recommendation algorithms to surface the site’s most engaging articles and encourage deeper user exploration and longer time-on-page.
Disqus has enabled RACER to maintain a centralized hub for fan discussion, turning passive readers into active participants and reinforcing the value of on-site engagement. By keeping conversations tied directly to its content, RACER strengthens user loyalty and encourages repeat visits.
In a digital media environment where traffic is increasingly fragmented, Disqus provides RACER with a dependable engine for interaction, guaranteeing that its community remains active, engaged, and connected on-site.
Looking ahead, RACER is exploring new ways to deepen audience engagement, with Disqus continuing to play a role. This includes a potential membership offering with exclusive content and features, as well as an expansion into more live, on-site video, both of which create new opportunities to bring community interaction directly onto RACER.com.
At each step, Disqus will support RACER in delivering the most engaging on-site experience possible, helping ensure it remains a leading destination for digital motorsport audiences for years to come.
“Disqus is an indispensable part of our on-site engagement strategy. It gives our audience a place to connect directly with our content and with each other, which is something we simply can’t replicate on social platforms. Our community has grown to rely on Disqus. As we continue to evolve, whether through membership offerings or new content formats, we see Disqus as a key partner in helping us grow and sustain that on-site experience.”
- Bryan Conzone, CTO, RACER